ABOUT CAROLINE

Since 1990

About

Since 1990

Copywriting Coach

  • An extrovert, problem solver, writing enthusiast, sprinkled with a dose of entrepreneurship, a yearning to impact, and an unrelenting travel bug, ie a born copywriting coach.
  • I teach principles that serve me, my clients, and people who buy from us through 1:1 sessions, group coaching, and training resources, developed from my obsession with helping people.
  • In the last year I’ve helped over 50 business owners simplify their copywriting by injecting more relevance in their messaging using my Relate, Demonstrate, and Prove model.
  • The gap between ‘not enough sales’ and ‘more than enough’ is typically due to ‘lack of relevance’, which can be fixed using the three step method no matter what your copywriting skill.

LEARN THE 3-STEP FORMULA

  • Watch the recording of the Non-Writers Copywriting Masterclass where attendees present spent thousands to be at this intimate business event, and simplify your copywriting today.

What I Do

ANALYSIS

I provide instant and ongoing feedback on the strength of your messaging, copywriting, and overall creative strategy

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STRATEGY

I strategise a plan to get your copywriting and messaging to a point where it’s converting and selling from scratch

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REFINEMENT

There’s sales and conversions, and then there’s branding and connection. I help you make it sound great. 

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“Caroline was the creative genius behind an ad that generated over two million dollars in revenue when she had just started out in marketing. Since then I have turned to her whenever I have a messaging or copywriting need across multiple businesses because it’s like her brain is made for this stuff. She really is a creative wizard who gets sales and writing. Watch her training” – 

Dan Holloway

RELATE, DEMONSTRATE & PROVE

Simplify Copywriting